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Additive CGI

21 February 2014 | Tags: Additive, CGI

Creating imagery of balls of floating liquid is no mean feat! Fortunately we have our CGI team - Additive, to make such things come to light.

These water balloons were created as part of a pharmaceutical campaign for Langland, and have already picked up a number of global awards.

Using the existing assets from the stills, Additive then put together an augmented reality app for the iPad. This featured animated versions of the characters - pushing the boundaries of AR with real-time animated refractions and reflections. See a video of it in action - here.






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Jason Knott in Dubai

20 February 2014 | Tags: Jason Knott, Lifestyle

Jason Knott really gets about. Dubai one month, South Africa the next. Get him where the sun is shining - it's a recipe for success!

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