The final product was a highly detailed digital global city with a Brazilian twist. Originally for use on press and online ads, the concept was so well received by the Brazilians that the boys were asked to the concept for mulitple channels; including poster sites, cinema, inflight entertainment and TV.
A moving image piece was also created for the campaign. You can see that on our sister site Horton's Short'Uns - here.
See more of Additive's stunning CGI work over in their gallery.
