Horton-StephensHorton-Stephens
Photographers agencyLondon

Additive CGI

Artist

1

15

We're always excited to receive briefs like this one, because we're always blown away by the results our CGI teams come out with. This was certainly no exception.

Additive started by designing the landscapes as solid objects. Once these were signed off, they began to patiently cut the landscapes out from over 600 digital pieces of paper. This is what gives the final piece such a realistic feel. Nick had previously photographed the children in the studio, who were later comped in to very satisfying effect.

If you weren't lucky enough to see the 48 sheets in person, then you'll have to settle with these crops for now.

Click here to see the rest of Additive's CGI folio.

Here's to more great projects in 2014!

A McDonald's advertisement featuring a giant book with interactive digital books on its pages, with people and objects from various McDonald's menu items, such as a Big Mac, fries, and a McFlurry, on the pages.
A McDonald's advertisement featuring a 3D CGI image of a giant book with a McDonald's restaurant inside, with people and food items
A McDonald's advertisement featuring a 3D book with people and trees on a tablet screen.
A 3D book with a cover that looks like a smartphone, with a screen displaying a 3D landscape with mountains, trees, and a lake.
A 3D printed sculpture of a tree with intricate details and textures, resembling a natural forest environment.
A 3D sculpture of a cityscape made from stacked books, with a large building in the center and a bridge in the foreground.
A young girl in a red and white striped shirt, blue jeans, and sneakers is sitting on a large stack of books, looking at a book in her hand.
A young girl and a boy are sitting on a large, colorful, 3D-printed, wavy, abstract sculpture, surrounded by books and papers.

 

 

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